About Finlux
Vestel is a Turkish home and professional appliances manufacturing company consisting of 18 companies specialised in electronics, major appliances and information technology. Vestel's headquarters and production plant are located in Manisa, while the company's parent conglomerate is the Istanbul based Zorlu Holding.
Vestel, together with its subsidiary brands has a significant share in the European market of consumer electronics and home appliances, in particular TV sets.[3] As of 2006, Vestel was the largest TV producer in Europe with more than 8 million units sold, accounting for a quarter of the European market. Vestel also has two subsidiary brands: Vestfrost used for white goods and Luxor used for televisions, sold in the Nordic countries. In 2014, Vestel entered the smartphone market as well.
Most TVs produced by Vestel are sold under licensed brand names such as Toshiba, Hitachi, Polaroid, JVC, Bush, Alba and many own brand labels.
In 2021, Vestel Customer Services received two awards from the 4th CX Awards Turkey and one award from the Istanbul Marketing Awards.
Innovative Design
Skillfully designed technology matches your colourful lifestyle. Finlux continues to follow perfection and brings you elegancy with extreme style.
Superior Technology
Revolution in technology and special features offers you real customer experience.
Premium Quality
Finlux promises more than you need and offers high quality standards that you most want.
Eco Friendly
If you hope the best and save the world at the same time, your dreams come true with Finlux eco-friendly products.
First appearance of the name Finlux
The name Finlux first appeared in 1964, when Iskumetalli began marketing TV sets with that brand name after being acquired by the Finnish Lohja conglomerate. Iskumetalli was founded in 1949 and had been manufacturing TV sets since 1958.
First to be used as company name
In 1971, it was renamed Finlux; this was the first time that Finlux had been used as a company name.
Finlux name used in marketing
In 1977 Lohja started manufacturing Electroluminescence (EL) displays after purchasing the development project, headed by Dr. Tuomo Suntola. The EL displays were manufactured using the atomic layer deposition (ALD) process developed in the project, and were marketed using Finlux brand.
Finlux name acquisition
In 2006, the Turkish electronics company Vestel, owned by the Zorlu Holding corporate group, bought the Finlux brand.
